Creating Strategy For Communications And Marketing To Grow Your Organization

In this ever-changing and evolving digital world creating marketing and communications strategy is the backbone of an organization’s success, ultimately. Besides of course — the dedicated and skilled workers of an organization — a targeted marketing and communications strategy aligned with an organization’s missions and goals will take your message to higher and higher heights.

As a marketing and communications specialist, I am seeing the world wide sphere of the marketing and communications world for what it is: a sphere heavily inspired by and relying on digital assets as well as audio assets. If you have the right visuals or the right audio representation of your organization, the sky is the limit! I wrapped up a marketing management role with the Children’s Theater of Madison (Wisconsin) recently. We had an amazing graphic designer who made my job a lot easier.

Not only did the team have an amazing graphic designer, we had access to a relationship with Wisconsin Public Radio and a new partnership I helped develop with Jammin’ 98.3 Radio out of Milwaukee, Wisconsin. These connections, this solidified partnership with radio stations helped catapult a project we manifested and has since been widely experienced. When an organization can:

• Develop a clear marketing strategy with its mission and goals;
• Develop the digital and/or audio assets it needs to present itself to the world;
• Create a team of marketing and communications professionals who research and define what the organization is about;
• Create great and continuous posts on social media platforms, and
• Maintain consistent internal communications

then your organization creates its own blueprint for marketing and communications success.

Sticking to that success can be made possible by making sure that team and leadership has all of its needs and tweaking the marketing and communications strategy when new digital platforms are created and new relationship are formed with radio stations and the like. The more an organization focuses on this the more you keep and find new costumers and obtaining the followings and the likes your organization needs to stay relevant and on top.

Organizations should focus on what they are communicating from their brand and how what they are communicating makes them stand out. Visible leaders with flare and finesse who can speak what an organization is about without even thinking about it are the people you want always being the voice, the face of your organization. With the proper communication with the COO or the CEO of the organization the communications person alone will help impact your growth significantly.

Key social media platforms for this success, in my understanding and research, are Facebook, LinkedIn, and Instagram — with Twitter receiving an honorable mention. The better you can creatively show who you are and what you are with the right technical information, the more these platforms will keep you in business, in front of people’s eyes. LinkedIn’s new paid advertising should help a lot of professionals reach interested partners and volunteers who can serve an organization.

If you are not showing up in the first or second page of a Google Search then consider why not, and how to make that happen. There are tools and techniques you can use to get to that level of exposure. A creative writing piece I just wrote for a jazz poetry website is coming up first through a Google search with my name and poetry mentioned. That is heavy exposure for not only myself but for the website it is on. The graphic design being used for the particular ad is gripping, stunning.

Community organizations who are doing great work in neighborhoods who partner with other great organizations will have continued success in their cities. When you can partner with well-known organizations and keep that going then all of your hard work will be noticed when you will ride that collaboration high for years to come. As an organization, you must digitize those collaborations and exposures the best way you can. Video, photos, write-ups — all of these are to be used in your marketing.

Check in on your social media accounts regularly to see what your analytics, your numbers look like. Who are the new people following you? Why? What led them to your organization? How can you keep them? All of these questions answered to the best of your ability is your organization’s future success. How can you grab them in the long run to sign up for actions you might create or for receiving your newsletter? Answer those two questions with your team and watch your organization continue to grow.