Digital Marketing in the Age of IG and Facebook

In the world of social media, with access to Instagram and Facebook for advertising and posting, digital marketing has become ideal and the options to create for posts are refreshing, exciting. As a marketing manager of an online theater project, to know I have Instagram and Facebook to post on makes me eager to do so.

Even thinking of hashtags to use to generate the audience you need for Instagram makes the posting and advertising a welcome experience. If you are looking at even the numbers associated to the hashtags, you know what people are looking for and what sparks their interest — this is specifically for Instagram posting.

I am using most of the top graphic design software to find templates or to design my own posts for Facebook and Instagram. Programs such as Adobe Spark and Canva are making sure they have formats that meet all of the sizes preferred and allowed on both social media platforms. Using the most creative parts of my mind, I am finding what I need to make digital posts stand out so I get the clicks or views I am hoping for.

The future of these platforms, with a digital marketing mindset, is endless regarding reach, regarding creative ways to build a following for organizations and businesses. The marketing manager who identifies the trends and how to keep supporters and followers engaged, intrigued is the marketing manager in charge of the overall digital feel and look that will keep your organization or business ahead of the competition.

Increasingly, I am seeing in job postings that “digital manager” needs experience with Instagram and Facebook posting”. These two social media platforms have their own languages, algorithms, flows. Of course, they both have their own audiences as well. The more we marketing experts figure out who the better off our clients are in the long run!

Here is my mindset as a digital marketer:

1. Look at digital posting as an adventure.
2. Use social media platforms as a canvas for your posting, outreach.
3. Canva and Adobe Spark are my much-needed tools to create what I need.
4. Using the right hashtags will empower me, impact my work.
5. I know the audiences, the costumers are different from Facebook to Instagram, and vice versa.

This is all I need to remain successful as a marketing manager, as a digital marketing specialist. My consistency and creativity will help me continue making the impact I am on the world wide web. The more I use this knowledge, this understand, I am better off in this field. I will evolve as long as I am paying attention to the trends taking place with Instagram and Facebook.